Volume 6 | March 2024
Again.
We transformed the world with overnight shipping and package tracking. We’re changing it again — becoming the only logistics company to connect the entire customer journey with end-to-end commerce solutions for all businesses, all in one platform.
Introducing fdx.
The future is digital. The future is here.
At FedEx, we’re leaning into our legacy of innovation to build the world’s most flexible, efficient, and intelligent network — and achieve our vision to make supply chains smarter for everyone.
We’re doing this by democratizing our data, combining the information from our unmatched physical network with AI and machine learning to turn insights into real-time intelligence.
Created by Dataworks, fdx is the first data-driven commerce platform that connects the entire customer journey, making it easier for companies to grow demand, increase conversion, optimize fulfillment, and streamline returns.
This is a capability that no one has fully mastered
— until now. FedEx is the only logistics company
to unify the value chain by offering end-to-end commerce solutions in one platform.
In this issue of From Raj, learn more about fdx
and how we’re executing our digital directive, unleashing the power of our intelligence to transform our business, better serve our customers, and create solutions that drive
what’s next for FedEx and the world.
None of this would be possible without our incredible team members — some of whom are going digital, too. Check out our new commercials featuring animated FedEx heroes and their stories
of true deliveries.
FedEx has always been a data-driven company — and this is the next chapter in our digital evolution. We’re changing the game so everyone can compete, bridging physical and digital, unifying commerce, and connecting people and possibilities anytime, anywhere around the world.
Introducing fdx
Connecting the customer journey end-to-end
FedEx launched fdx in a big way at the National Retail Federation’s Big Show in New York City, with 35,000 attendees and more than 6,000 retail brands. We built early buzz for our new commerce platform, which will officially hit the market in the fall of 2024.
This is an exciting time for FedEx, as we’re evolving to become the only logistics provider to offer both transportation and
end-to-end digital solutions that help companies of all sizes compete. We’re changing the game — one solution at a time.
“Creating a seamless end-to-end customer experience requires orchestration across the value chain — a capability that no one has fully mastered — until now.”
Several solutions = 1 platform
Bringing it all together for everyone
Upheavals in global supply chains and rapid growth in e-commerce have reshaped retail and the tools companies need to be more efficient and resilient.
Shopping today is more than shipping; it’s also demand, conversion, visibility, fulfillment, and returns. Retailers must rely on several separate solutions to manage every aspect, which is costly and causes a disjointed customer experience.
fdx provides multiple solutions in one platform for true optimization. From engaging new buyers to automating returns, FedEx is unifying commerce, so companies can have greater control over their supply chains and increase their competitiveness.
As just one example, we helped Northern Tool & Supply set delivery estimates from the product page to the shopping cart to check out, so customers know when their item will arrive at every step of the purchase journey, boosting conversion.
“We’re closing the gap between physical and digital, creating collaborative data ecosystems that connect the entire supply chain from demand to returns.”
Deep Dive
Go in-depth on digital and DRIVE with our execs
Brie Carere, EVP and chief customer officer, and Sriram Krishnasamy, EVP and chief transformation officer, discuss the commercial side of our digital strategy, designing customer experiences, and bringing new capabilities to market.
John Dietrich, chief financial officer, and Neil Gibson, SVP of global customer experience, dive into DRIVE and how our new way of working is helping us better serve our customers.
EVs, AI, and Dubai
Innovating for a stronger, smarter FedEx
From electric vehicles that deliver for days on a single charge — to AI-powered robots that can load trailers — to custom-built state-of-the-art enclosures for precious cargo — and our new hub in Dubai that can scan 9,000 packages an hour — explore how we’re using innovation to build the world’s most efficient, flexible, and intelligent network.
The power of purple
The best — and most admired — team in the biz
For the 24th consecutive year, FedEx is one of the most admired companies. We ranked No. 17 on Fortune’s annual “World’s Most Admired Companies” list — and the highest-ranked delivery provider on the overall list.
This is a testament to the dedication of our team members,
who strive every day to fulfill our Purple Promise: to make every FedEx experience outstanding. Thank you for all that you do to move FedEx and the world forward — one delivery, one digital solution, one fulfilled dream at a time.
Absolutely, positively FedEx
We deliver (in animation and real life)
Not all super heroes wear capes. Some wear FedEx uniforms.
Meet a few of our heroes and hear their stories in our new advertising campaign, Tall Tales of True Deliveries.
Speaking of super, keep scrolling to see our larger-than-life Super Bowl ad that ran on the Sphere in Las Vegas during the big game.
What do you think about the latest issue? Have a great story idea?
Let us know here.